Advertising spots in digital signage requires broadband visual quality and should be animated to catch the attention of the audience. The creation of high-quality content usually requires designer and animation developer skills.
friendlyway composer 9 offers a content template technology which allows the users to easily change the texts and pictures inside of high-quality templates, created by professional media agencies.
friendlyway software offers two ways to create spots from templates quickly, which are online creation of spots and playlists using friendlyway @caster or creation of spots using template albums directly in friendlyway composer 9.Creation of advertising spots and management of playlist using friendlyway @caster
friendlyway @caster is an online application which allows creating playlists of spots from content templates and managing playlists. In case friendlyway @caster is used to create spots, it is not necessary to install friendlyway composer 9 on the workstation. It is enough to access the server, where the spot server is hosted from the web browser which has an internet or intranet connection.
This scenario is perfectly suitable for local departments or small businesses, which want to insert own local content spots in between of running composer presentation or create simple dynamic playlists from the available content templates.
Advertising spots created by friendlyway @caster will be automatically loaded by friendlyway player and used for playback. The player does not require permanent connection to the spot server as the spots will be preloaded locally during the time the connection is available.Creation of advertising spots using friendlyway composer 9
Content templates can be used to create content spots directly in the friendlyway composer installed on the user workstation. The templates will be attached to the composer software as content albums containing the templates, specially created by local media agencies.
As the spots are created directly in the friendlyway composer, they can be combined with other media objects like videos, text crawlers etc. to create media-rich digital signage content.